Safer Gambling Week Update: News |

Each year Safer Gambling Week aims to highlight the importance of responsible gambling to both consumers and the entire gambling industry.

It’s a UK-based event that’s organised by The Bingo Association – which represents the bingo sector as a whole and is made up of executive council members who work at brands such as Buzz Group Limited, Mirage Leisure, Majestic Bingo, Mecca Bingo, and Cashino.

The Association has just released further details of Safer Gambling Week 2020, and this year’s message is “Let’s talk about safer gambling”. The adverts for the campaign refer viewers to a dedicated website ( and include the hashtag #SGWeek20.

According to the Bingo Association’s website, the 2020 campaign has three main aims:

  1. To remind players of the help, support, and information that’s available 365 days-a-year.
  2. To show all parties what the industry and its partners do behind-the-scenes through the year.
  3. To promote safer gambling messages to players using a single common voice.

When is Safer Gambling Week?

This year’s Safer Gambling Week runs from Thursday, 19th November to Wednesday 25th November, but the planning of the campaign started back in February.

There have been more challenges than usual due to the Coronavirus pandemic that’s been sweeping the world, but the Bingo Association has still risen to the challenge and kept both its members and the UK gambling industry information through regular campaign updates and briefs.

While many physical businesses in England will be closed due to this month’s national lockdown, the Association is asking them to continue promoting the campaign via their websites, email activity, and social media accounts, as well as display SG Week posters in their shop windows where possible.

The key messages that are included within the various promotional and messaging materials for players include knowing when to stop, remembering that friends and family are more important than gambling, being aware that gambling is not a way to make money, and setting personal limits.

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