BoyleSports Renews Playtech Agreement

BoyleSports is Ireland’s largest independent bookmaker, and it operates more than 300 betting shops throughout Ireland and the UK, as well as online offerings which range from bingo, games and casino to poker, mobile and lottery.

The company was founded 38 years ago in 1982, and earlier this year, it acquired 33 of rival William Hill’s betting shops that were up for grabs.

BoyleSports has been working with software provider Playtech for some years. Back in 2017, it renewed the duo’s deal for 4 years. However, this month, the two parties have agreed to keep their partnership running for another five years, allowing Boyle to continue benefiting from Playtech’s iGaming technology and systems that include its “full iGaming suite” of bingo, slots, poker, and casino games.

The CEO of BoyleSports, Conor Gray, praises the “strong and successful partnership with Playtech” that will allow it to “continue growing our business”. He’s also sure that the continued partnership will enable Boyle to create “the best possible player experience across all verticals”.

Playtech refers to Boyle as one of its “key trusted long-term partners” and, according to its Chief Operating Officer, Shimon Akad, it’s looking forward to “continue delivering innovative content backed by industry-leading technology”.

While Playtech is still regarded as one of the biggest casino software developers in the world, it has had far from an easy year, like many businesses, due to the COVID-19 pandemic.

In the first half of the financial year, it saw its profits plummet by 85% after gaming activity in Asia dropped off and land-based gambling firms were forced to temporarily close. Therefore, the extension of its partnership with BoyleSports comes at the ideal time.

The company has also just extended its agreement with The Rank Group PLC which means that its bingo suite will also continue to power brands like Kitty Bingo, Lucky Pants Bingo, and Mecca Bingo for another five years.

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