Broadway Gaming Launches Pragmatic Play Bingo

As one of the UK’s smallest but most popular online bingo operators, Broadway Gaming suffered a significant blow when Microgaming announced that it would be closing its online bingo network earlier this year.

However, the operator has since managed to find a new software provider that will allow its five online bingo brands to continue trading.

Butlers Bingo, Glossy, Rosy, Dotty, and Bingo Diamond will now be moving software platforms to Pragmatic Play, which means that members of the Broadway Gaming sites will soon be able to hunt for prizes through an exciting range of Pragmatic’s  90, 80, 75, 50, and 30-ball bingo rooms.

Earlier this month, the popular online casino, LeoVegas, also launched a new online bingo offering that’s powered by Pragmatic Play.

Both operators now use Pragmatic Play as their sole bingo provider for their extensive player networks, and one of the highlights that the new software suite delivers is an exclusive game called Bingo Blast.

Bingo Blast offers players a fast-paced gaming experience which has been designed with mobile devices in mind. It uses 90 balls which are blasted onto the player’s screen in bursts until a winner is declared. Pragmatic says that Bingo Blast delivers “high-velocity gameplay [that] makes it a force to be reckoned with”.

Pragmatic’s CCO, Melissa Summerfield says that the new Broadway Gaming deal is “yet another impressive landmark for the performance of our product and a recognition of the innovation and hard work that we’ve put into the development of our [online bingo] vertical”.

Broadway Gaming, which began trading back in 2010, says that it has been “evaluating many products and many providers”, and decided that integrating Pragmatic Play’s bingo suite “was the best decision”.

The company’s CEO, David Butler believes that the new software platform will deliver players “high-quality games” while also exceeding both the operator’s and its players’ expectations.

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