The man behind Nectar points and Air Miles, Sir Keith Mills, is upping the pressure on the National Lottery operator Camelot as he wants to take a stake in the lottery giant Sazka.
How Will Sir Keith Mills Be Involved?
The franchise to run the lottery is up for tender and Sazka is looking to take on this contract. The Czech group is happy to have Sir Keith Mills involvement as it gives them a boost in their chances of getting the tender and shows that they are serious about getting it.
Sir Keith Mills will now be the bid chairman and some of his own wealth will be put behind the brand. If they win the contract, he will also receive a minority stake in the group.
Of this decision, Sir Keith Mills said that it wasn’t a difficult to make due to the great track record Sazka has across Europe. It has been able to increase both the number of players and the amount of money taken which is given to great causes. He also mentioned that it was their vision for the future of lotteries and their technology that helped him come to his final decision.
Has Camelot Been Under Delivering?
Since 2012, Camelot has lost 8.5 million people, rather than delivering new players and many are claiming that Camelot is under a lot of pressure from the Gambling Commission because of this.
Camelot also came under fire in 2018 as a report found that their profits had increased 122% to £71 million, while charity contributions only increased by 2% from 2010 to 2017. There is now a change in the new license terms with a set fixed sum for good causes.
The tender for the fourth lottery license will begin in the new year and the final announcement of the tender winner will be announced in October. The company who wins the tender will hold it for 10 years. Camelot’s license expires in 2023, after 3 decades of owning it.