Malta-licensed operator Casumo is launching a brand new brand, Mill of Magic, which will be powered by the Gaming Innovation Group. This is a long term agreement on a fixed fee contract for a minimum of 2 years.
Mill of Magic Pay and Play Casino Deal
Mill of Magic is a pay and play casino that is scheduled to go online by Quarter 4 2020. From 2021 onwards, Gaming Innovation Group has forecasted that this is a partnership which will provide a positive contribution to their revenues.
If you are unfamiliar with pay and play casinos, these were pioneered by the payment provider Trustly and they power the casinos too. This is marketed as ‘no frills’ gameplay which focuses solely on delivering the very best gambling experience possible.
When players register at the casino, this is the point where the Know Your Customer requirements kick in and they can then get started depositing, playing and withdrawing easily. It is a much quicker process using a pay and play casino compared to the standard online casino platform, which is what will make Mill of Magic so attractive to new players.
This type of casino is becoming more and more popular not just amongst operators, but for players too since it was first introduced. The first pay and play casino from Gaming Innovation Group, GutsXpress, was launched just two years ago in 2018. However, since launching they have instead divested their business to consumer assets to Betsson.
What Did Gaming Intelligence Group Have to Say?
The CEO of Gaming Intelligence Group, Richard Brown, said of the new deal: “We are very pleased to continue our partnership with the Casumo group by signing them onto our platform for a new brand launch. We have worked with their sister brand, Dunder for several years, they have always prided themselves on first-class quality of product, services and marketing. We are sure they will deliver success in the Pay N Play market as well and we are pleased to be part of the project.”