Industry Giant Supports New Safety Initiative

The Young Gamers and Gamblers Education Trust (YGAM) Parent Hub has just been launched. This aims to provide activities, information and support to help parents understand the risks to children that can be associated with gaming and gambling.

GVC Holdings has helped with the funding to develop the hub and the YGAM initiative has the full backing of this global sports-betting and gaming group. It is designed to be a tool for informing parents on how they can build their children’s resilience both offline and online when being bombarded with ways to spend money as they play and how they can safeguard children with online safety settings that many are not aware of. This increased awareness will massively benefit children who are regularly exposed to this environment as they play the new breed of games that include features such as Loot Boxes.

YGAM Resources

Alongside offering information and resources that create a dialogue between parents and children, there are also a number of technical measures that are easy to implement. This includes disabling pop-ups, restricting in-app purchases, disabling in-app purchases, setting passwords for in-game purchases, enabling in-app parental controls, enabling on-device parental controls and setting boundaries such as a monthly spending limit.

What Else Does YGAM Offer?

YGAM is a fantastic organisation that has lots to offer. It provides educational workshops to help build digital resilience, it works with universities to train students in delivering awareness campaigns to other students on campus and researches attitudes and behaviours of young peoples’ gaming and gambling habits.

What Does YGAM Have to Say?

The founder and chief executive of YGAM, Lee Willows, said of the new hub and its support from GVC: “GVC are longstanding supporters of YGAM and we are grateful for their support of Parent Hub alongside operators Lottoland and Playtech as a cross-industry initiative.”

Our vision was to have an up to date, central expert resource library for parents and carers and extend our successful face-to-face directly to parents, with a fully integrated digital offer, which is phase two of this important initiative.”

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