Sweden gambling

Thanks to a recent victory in court, Bingo and casino operator LeoVegas can finally get a five-year license to operate its online gambling business in Sweden. With the coveted extension of its license, the company is excited about its future prospects. CEO Gustaf Hagman commented on the decision and said that the court win was “an affirmation that we conduct a professional and responsible operation.”

LeoVegas was one of the first gambling companies to be granted a license by the Spelinspektionen, the Swedish Gambling Authority, in November 2018. Meanwhile, the regular was busy in preparing for its new gambling regulation. On January 1, 2019, the new regulatory regime banned all companies without proper local licenses from operating betting and gaming activities in the country.

For LeoVegas, the license came with slightly different terms than other operators. The company focuses mostly on mobile-based gambling and received only a 2-year license from the regulator. However, other operators received a five-year iGaming license, creating a disparity in how LeoVegas was treated. Spelinspektionen said at the time that the shorter license duration was because of a fine on the company imposed in the UK in 2018.

According to the UK Gambling Commission (UKGC), LeoVegas was involved in several transgressions from their regulations which led to a £600,000 fine. The company was found to be violating numerous self-exclusion rules set by the commission. It found that the company was sending marketing material that could induce gambling to people who signed up for the self-exclusion program. Such marketing habits could make them gamble again and cause significant gambling harm, making a recovery hard for addicts.

LeoVegas contented the Swedish regulator’s position in the Administrative court in Linköping and asked for a full 5-year license. The court said earlier this month that the operator should be provided with the full license term. It said that the violations highlighted by the UKGC occurred in 2016 and the company has proactively tried to remove all issues from its operations since then. It now honors self-exclusion controls better and managing compliance much better.

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