Clarion Gaming, the award-winning global business that organises major gaming events including ICE London, the iGB Affiliate Awards and Total Gaming Academy has been forced to push back the planned dates for two of its biggest events in 2021.
In July 2020, the company confirmed that it was moving ICE London from February to April 2021 amidst ongoing COVID-19 concerns following discussions with the gaming industry. Usually, the UK version of the iGB Affiliate Awards takes place straight after ICE, which means that both events would need to be rearranged for April.
However, Clarion Gaming has just confirmed that the latest government measures that were announced on 22nd September have forced it to once again rearrange the dates.
The decision means that ICE London will now take place at ExCeL London from 29th June to 1st July 2021 while iGB London Affiliate Conference will run on 1st and 2nd July 2021.
However, according to Clarion’s Managing Director, Kate Chambers, there will be “some important advantages” to the postponements. She cites “significant logistical benefits”, better event “space configurations and accessibility”, and “additional market recovery time” as some of the major factors that will help the company “further enhance and support the delivery, outcomes and experiences for all participants”.
Clarion’s MD of Events, Stuart Hunter, has also confirmed that the current plans will allow for both ICE London and iGB Affiliate London to be broadcast live around-the-world for the very first time. This will allow for “an even more dynamic and hybrid experience” to guests who visit the events in person while also helping to extend the events’ “global reach”.
ICE London is an annual event that includes a huge range of exhibitions from world-famous gaming companies like Microgaming, Aristocrat, SkillonNet, and SBTECH, and over 35,000 industry professionals typically attend the event each year.