The BGC (the British Betting and Gaming Council) has just released a new code of conduct that applies to the design of online games such as slots.
All members of the BGC, which represents many of the biggest names in the UK betting and gaming industry, have agreed to comply with the new set of rules.
By the end of this month, the likes of Ladbrokes, Sky Bet, BetVictor, William Hill, Betfair, Bet365 and Paddy Power must all follow the Council’s new Game Design Code of Conduct to help meet its “safer gambling commitments”.
The measures that are included in the rules include the removal of Turbo Mode/Quick Spin which, up until now, have allowed players to speed up the gameplay and, therefore, get through more money more quickly, the introduction of a minimum spin speed of 2.5 seconds, and the cessation of multi-game mode to prevent players from playing multiple games simultaneously.
The new Game Design Code of Conduct has been released as a direct result of the Safer Gambling Commitments that were published by the Betting and Gaming Council back in 2019. The Code is one of several measures that are designed to tackle problem gambling and improve player safety.
BGC members must also carry out additional checks on players’ activity so that they can encourage breaks in play if they perceive that signs of problem gambling are present.
At the same time, the betting and gaming industry’s Innovation and Testing lab will look at ways in which games can be better labelled so that players understand the key terms such as the rules, the chances of winning, optimal strategies, and risk.
The Code is intended to be “a living document” which can evolve and be continuously updated as research around game design continues to develop.