Pragmatic Play Closes Deal for Peaky Blinders Games

The in-house casino software studio, Endemol Shine Gaming, has just announced a partnership with another major software supplier, Pragmatic Play. The deal will see Endemol’s Peaky Blinders video slot, as well as instant win scratch cards, virtual sports games, and a live casino become available to many online casinos which stock titles by Pragmatic Play.

Endemol Shine Gaming licences and produces games which are based on its most popular TV shows such as Million Pound Drop, Deal or No Deal, Black Mirror, MasterChef, and Big Brother.

The company, which is based in West London’s Shepherds Bush, is in the final stages of completing the design of its first Peaky Blinders product. It’s a five-reel video slot that features characters from the hit TV series, which is set in the 1920s, and it’s due to go live via Pragmatic Play in May 2020.

Endemol’s Director of Games and Gambling, Anil Mistry, says that Peaky Blinders is one of its most “promising brands” and that the company are “excited by the potential of this partnership”.

The TV show has already enjoyed six successful series, and a seventh and final series (which is rumoured to be set during World War 2) is due to air later this year.

Pragmatic Play has also recently announced its biggest network promotion to-date. It features £1,500,000 in cash prizes and will run for six months, during which participating players will be able to take part in daily prize draws and weekly tournaments.

Furthermore, the popular, award-winning software developer has released another new video slot called Buffalo King which uses six reels and offers as many as 4,096 ways to win.

The brand’s Chief Commercial Officer, Melissa Summerfield, describes the slot as offering “exciting and diverse gameplay”.

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