British casino operating giant GVC Holdings and Playtech signed a long-term agreement in March 2019 to work together on a new live casino studio called Elevation. The partners will build the casino with a roulette wheel room and five blackjack tables over the next two months.
Elevation will be promoted via two separate marketing campaigns as a ‘true visual spectacle’ for users that revolutionize virtual casino gambling. Under the terms of the agreement, the companies will add a wide variety of gambling products created by leading brands across the UK, Ireland and Western Europe. Playtech terminals will be used to supply new gaming products to the customers in these regions.
Playtech COO Shimon Akad has recognised GVC as a crucial partner for the company for several years. The company will extend the partnership with one of the largest British online gambling operators via Elevation. Akad noted that the company has invested significantly in its facilities and Live Casino technology. It has created new content and enhanced its products. Working with an industry leader like GVC will help them bring a more innovative live casino experience to the users.
The company’s team is working on several big releases to help brighten its prospects in new regulated markets next year. In Spain, it launched its first dedicated roulette table, followed by two new games- American Roulette and Quantum. It also launched Hi-Lo Club’s new updated version alongside All Bets Blackjack and Heads Up Hold’em. All game variants are Engagement Centre supported and aim to leverage personalized experiences for an improved CRM.
GVC Holdings COO Shay Segev said that Live Casino is a prominent growth area for the online gambling industry. Users are looking for entertainment-focused and immersive live experiences. He added that the operator has invested considerably in the development of Elevation Studio and is happy with the results. He also applauded Playtech’s content and live casino technology.
GVC intends to continue its partnership with Playtech to deliver more innovative games to users. They signed a new exclusive partnerships with BetMGM and Yahoo Sports. This year, they became the Operator of the Year at the EGR Awards.