If you’re fond of having a pint or two down your local boozer, you may soon be able to enjoy some extra entertainment courtesy of Heineken.
Heineken owns the popular cider brand, Strongbow, and in a bid to boost the profits of the UK’s hard-hit pub industry, it has come up with an innovative new marketing campaign that it hopes will benefit both customers and public houses.
“Strongbow Nights” is designed to attract more people to their local pub during quieter mid-week evenings, and it gives participating pubs the necessary tools to help operate and promote musical bingo and quiz nights.
Like many businesses in the hospitality sector, pubs have missed out on essential trade during the national COVID-19 lockdown. Even though the recent easing of restrictions has allowed the majority to reopen, not as many customers are going out in the week as the affected businesses would have hoped.
Rishi Sunak’s “Eat Out to Help Out” campaign (which offers 50% of the cost of food and soft drinks from Monday through Wednesday during August 2020) has proved successful in coaxing the public out during typically quieter times and Heineken hopes that “Strongbow Nights” could provide pubs with a similar boost in trade.
Operators who take part in “Strongbow Nights” will be able to download a variety of tools including bingo cards, quiz sheets, posters and social media content that will enable them to run events in their pubs. The music tracks and quiz questions will be updated every week so that customers will be encouraged to return.
Heineken’s Cider Marketing Director, Rachel Holms, says that since pubs have started trading again, they’ve seen “really positive sales”. However, pubs are having to work extra hard to encourage people to visit on “quieter early-to-midweek evening occasions”.
If you like the sound of enjoying a bingo/quiz night down your local, look out for participating pubs holding a Strongbow Nights event near you!