After taking part in a similar venture with Twitter back in February, the UK Gambling Commission has now buddied up with Facebook with the aim of helping social media users reduce their levels of exposure to online gambling ads.
The UKGC’s guidance, which is called “Controlling the gambling-related ads you see on Facebook”, is available through the Gambling Commission’s website, and it talks Facebook users through the various tools that they can use to control the ads that are displayed in their Newsfeed.
Facebook’s Vice President of Global Gaming, Rick Kelley, says that the social media giant is “delighted” to be working alongside the Gambling Commission and help better “protect the people who use our services” while also helping “operators to implement advertising campaigns [more] responsibly”.
Neil McArthur, who is the Chief Executive of the UK Gambling Commission, says that the recent partnership with Facebook means that social media users will be offered “clear, practical advice” on how to control their experiences on the platform. The new guidance also fits in line with the Commission’s ongoing mission to protect “children and vulnerable people from being harmed or exploited by gambling”.
The three main tools that the “Controlling the gambling-related ads you see on Facebook” guide mentions are:
- The ability to hide particular ads and advertisers’ content and thus make future ads more relevant.
- A tool that lets users unfollow gambling-related Facebook pages.
- The option to affect what kinds of adverts are displayed in the Newsfeed by updating the “Your Ad Preferences” page. Under Ad Preferences, users can also alter how advertisers can target them based on certain profile attributes like job title, employer, relationship status, interests, and education.
The UKGC provides operators and individuals who run casinos, remote gambling, bingo, lotteries, betting operations, and arcades with licences. It also regulates the gambling industry and has the power to take enforcement action against licensees when applicable.